Social gaming is a sector that has been growing quickly, especially with the advent of Facebook and Apple’s iOS. They range from five-minute games for the busy mother to extensive, time-sucking online role-playing games. For many advertisers, the opportunity to promote themselves in these mediums is in the form of traditional banner advertising during or in-between gameplay, and you may have tried these yourself. However, there are many difference types of advertising avenues that include types of product...
Twitter has a new app for music, and I can’t help but think that the site’s desire to Twitter-fy everything has transitioned from amusing into slightly exasperating. As a whole, Twitter seems to be putting it’s fingers into what’s currently trending right now with the social media scene – social music, and talking about what your listening to in addition to your 140 characters. While I do appreciate the service – it’s filling in pieces of the social aspect of music that services like Spotify and Pandora...
More and more businesses are looking into and utilizing what Twitter has to offer them. The overall popularity of micro-blogging continues to grow tremendously. Advertisers and marketers alike are using Twitter the same way they would run their corporate business blog, which is much different than a personal twitter profile and needs to be. Twitter marketing can be tough, but with these tips, you can make use of this highly popular social network. In the past year Twitter business users were given a...
Pinterest is made for the easily consumed product – the clothing, the accessories, the gadgets – but an effective Pinterest campaign can involve all types of businesses if done right. Not only can Pinterest help drive traffic to your website, it can help instill a brand image and reputation that is not as easily done on a less image-based website. Even though your range of products and services are not as “Pinterest-friendly”, you can still produce a plethora of beautiful, interesting, and pinnable images...
With the new Analytics tool for Pinterest, you no longer have to wonder about the effectiveness of your business’s Pinterest account. Before this launch, there weren’t many significant differences between a personal Pinterest account and one for business – it seemed like an arbitrary distinction. Pinterest Analytics is the feature that will finally distinguish the two, and it’s free! Today, we will look at how to use the Analytics tool to make Pinterest a quantifiable part of your marketing plan! I Have a...
Social Care is the New Customer Care: 3 Things Your Business Needs to Know From brand management to online shopping, social media is rapidly changing the way businesses connect with customers. So, what’s the next frontier in the social media revolution? Customer service. Social care is a way for companies to provide enhanced customer service via social media. Responding to complaints and problems on Twitter or Facebook provides an immediate solution. There’s no need for customers to spend hours on hold or...
