Social Networks have changed how businesses interact online and the way marketing strategies are carried out. When used correctly, Social Networks can tremendously improve the quality of generated leads. There are many social networks that are improving B2B social media marketing solutions, the following are the most popular: Twitter Facebook YouTube Linkedin Pinterest Google+ BASICS OF B2B SOCIAL MEDIA B2B spending is projected to double over the next 5 years. In fact spending is expected to reach $4.8...
Social media has entered the mainstream market and doesn’t seem to be leaving anytime soon. It has forever changed the way we as marketers do business now. This can turn into a really good thing, as social media has revolutionized the way clients and prospects are able to interact and engage with a company. However, marketing on social media requires the right strategy and skills not just in social media, but in holistic marketing. Although it may seem appealing to have a specialized social media agency,...
B2B marketers are discovering a whole new outlet and way to communicate with prospective buyers and current customers, and that avenue is social media marketing. Social media marketing gives businesses the ability to personalize their interactions and engage on a higher level than they ever could before. It humanizes the way businesses interact with people online, even when that business is B2B. B2B marketers can now promote their brands with social media sites like: Facebook Twitter Instagram Linkedin...
Marketing is all about psychology. An effective campaign connects with the consumer and creates a relationship. Good marketing drives action, and using marketing psychology is a very effective way of doing that. It’s not about lying, or misleading, or otherwise “tricking” someone. You need a good product or service to offer, or your efforts won’t last for the long-term. But without creating a positive response and forging a connection with your customer, you won’t be...
YouTube is the quintessential video viewing portal, so I’m sure some wonder about the benefits of uploading their videos to other competing sites. Are they worth the time and effort of setting up an account, encoding, and tagging? For the decent videos, they can definitely be worth the extra effort. The benefits of promoting your video beyond YouTube can include increased brand authority, brand awareness, backlinks, and traffic. With the amount of time, work, and expense that can go into a quality video,...
The insane growth of social media online has nearly dissolved the once-anonymous internet, but what about those who still need to remain discreet about their customer base? Companies that range from Taco Bell to Louis Vuitton have effectively used social marketing and public communication with the customer to grow their brand. Search engines like Google and Bing have noticed this, and are placing more weight towards social networking as a determinant of ranking. When your product or service is something...
