Key TakeawaysTreat behavioral health SEO as a four-stage funnel — Discovery, Trust, Verification, Contact — where rankings are diagnostic and admissions calls are the real metric.Private sites compete against federal properties like 988 and findtreatment.gov 4, so winning requires named carriers, clinicians, licensing states, and stigma-aware copy that federal directories cannot match.Clinical language must align with current NIDA and NIMH framing — medication as first-line for opioid use disorder 8, and...
