Key TakeawaysTreat admissions as a four-stage pipeline—access, intake speed, clinical fit, and retention design—because adding referral volume to a leaky pipeline produces discharges, not completed episodes.Median days-to-admission is the highest-leverage controllable metric, since delayed entry significantly reduces retention through the first four sessions 9and exposes callback, verification, and scheduling lags.Replace cost per admission with cost per retained admission by dividing CPA by retention at...
Key TakeawaysTreat admissions marketing as capacity-matched demand generation, building the pipeline backward from bed availability, payer contracts, and intake calendars rather than chasing channel volume.Cost per admission depends on qualified call volume, qualified-to-admission conversion rate, collected revenue per admission, and fully-loaded spend, with three of four variables sitting outside marketing.HIPAA and EKRA rule out pay-per-call vendors, referral fees, and PHI-fueled retargeting, so...
