Twitter Mistakes With more than 200 million active users (and 500 million total accounts), Twitter bills itself as the “pulse of the planet.” Like any social media tool, it’s easy for businesses to do more harm than good for their brand image when using Twitter. From hashtag campaign disasters to insensitive automated tweets, here is what went wrong this year – and how to avoid repeating the same mistakes in 2013. #1: Hashtag campaigns. In Twitter’s vast microblogging community, hashtags collate ideas...
When I tell people that I’m a Twitter fanatic, there’s one question they always ask me: “What do you use Twitter for?” They don’t understand why I’m interested in “tweets” from others and what they are doing. Then they proceed to tell me how they don’t have time to tweet every move they make or to monitor another social media network. Usually I just smile and shrug, fake apologizing that “Yeah, you’re right, I’m a nerd with lots of...
