Content Marketing and SEO Defined Content Marketing is any marketing technique that involves creating and distributing high quality and valuable content with the purpose to attract, interact with and acquire new prospects and customers. SEO (Search Engine Optimization) is all things marketing with the purpose to drive more traffic to one’s website or page in conjunction with grabbing a higher page ranking in the search results. Is Content Marketing The Next SEO? In this piece, I will be discussing whether...
If you remember English class, you might remember the “Iceberg Theory”. Best exemplified by Ernest Hemingway, the concept is that great writing is only the tip of a story – the rest lays beneath the surface. Hemingway was famous for his spare, powerful prose. His efficient sentences draw readers in to the emotional stories that lay beneath. To write better titles, you need to think of your title as the tip of an iceberg. It isn’t easy to do, but writing short, clear titles that...
A huge part of promoting content is outreach – finding the right blogs, websites, and people that are willing to show your stuff. The real purpose of content is to bring people to you by providing them with the information they need, and you want to make sure that your content and media is easy to find and navigate. Tags are often an afterthought when sharing content on your blog, social media, and other sites. But choosing the right tags, formatting them properly, and using them creatively can extend...
If you have ever written a blog before, or have been the one who has to come up with the editorial calendar for it, you know what a challenge it can be to always have new quality blog topics to write about. Not only that, those topics have to be relevant which means you can’t plan too far ahead for it. Don’t despair, though. Our 5 proven techniques to maximize search traffic with blog topics will show you how to come up with winning content ideas that bring in more qualified traffic to your site....
There is so much to know about Search Engine Optimization (SEO), that it is best left up to the experts. If you have thought about teaching yourself, think again. By the time you learn part of what you need to know, something new will come out and you will have to re-learn it all over again (trust us on that). With that said, it is still good to have a basic understanding of SEO, the purpose, what to expect and your potential results. You never want to be in the dark about what should or shouldn’t be...
6 Rules for Higher Google Rankings 1. Write for Humans – Not Search Engines: Engage and compel your readers for best results. 2. Create Content Rich Sites: The average content length for a web page that ranks in the Top 10 of Google results is over 2,000 words. 3. social media Promotion is Key: Promoting your content is just as important as creating your content. 4. No Keyword Stuffing: Incorporate keywords as they are needed in your content. 5. Don’t Let Your Content Go Stale: Incorporate...
