As Panda 4.1 rolls out, we’re now able to see who’s getting the ranking recognition they hoped for, and who may be taking an algorithmic hit. As always, Google is aiming for quality over quantity, and this round of Panda may be giving extra recognition to those that may not be able to produce a lot of great content, but own what they already have. Observation #1: Meeting Guidelines Does Not Mean Success “I’m not doing anything wrong – why am I not ranking well?” According to Panda, doing nothing wrong...
Optimizing your website specifically for the search engines no longer works and it’s costing your business time and money. That’s a pretty bold statement—intentionally–because it’s true. Instead, to rank well for search queries relevant to your business, you should be optimizing all of your marketing efforts for your potential clients. This is straight from Google. It isn’t new, but unfortunately, it doesn’t seem to be making its way around (to agencies or their clients) quickly enough or clearly...
Rejection is part of life, and that’s especially true in the marketing world. Even the best marketing campaigns fall short with the majority of viewers. While it’s easy to get discouraged by negative results, the best way to approach a long situation is to look at the positives. You can learn just as much about your customers by looking at the people who don’t follow your links as you learn from people who want to learn more about your company. It’s simply a matter of examining the problem from a...
Great SEO Means a Solid Strategy Solid SEO strategy simply can’t be ignored in today’s content driven marketing landscape, but putting all of your eggs in the SEO basket can be a major misstep, especially when your SEO isn’t earning its keep. If you’re overly reliant on SEO and not seeing the success you want, you may need to diversify your marketing strategy. But how can you tell if your SEO plan is failing? Read below for ten tell-tale signs of a failing strategy. Copycat Content...
The SEO Game Has Evolved In the past several years, the SEO game has gone through some major changes. One of the latest trends buzzing for businesses looking to improve their search rankings is a concept called “co-citation.” So what is co-citation, and why does it matter? Most importantly, how can you and your business leverage this tool to your advantage? Co-Citation: What It Is Co-citation may sound complicated at first glance, but it’s a fairly simple way of privileging Internet...
Content Marketing and SEO Defined Content Marketing is any marketing technique that involves creating and distributing high quality and valuable content with the purpose to attract, interact with and acquire new prospects and customers. SEO (Search Engine Optimization) is all things marketing with the purpose to drive more traffic to one’s website or page in conjunction with grabbing a higher page ranking in the search results. Is Content Marketing The Next SEO? In this piece, I will be discussing whether...
