Anyone that’s anybody in the online marketing world knows the effect the Google Panda rollout had on many companies; some sites were highly devalued or removed from Google’s Index entirely. One of the large reasons for a huge drop in site rankings was duplicate content – one of the issues Panda seemed to take aim at. Even though Google has since stated that “There’s no such thing as a duplicate content penalty” in a blog post, there are many remaining controversies about this issue and who is right....
Infographics have been a topic of discussion and debate for SEO professionals for quite some time. Many think that using images to depict a thought or instead of text is not the best link building process. Other SEO strategies pump out low-quality infographics to get in on the trend. An informative, well-designed infographic can be a huge boost to your SEO campaign. I’m not saying this is the only way to do SEO, but I am saying it is a valuable tool to use. infographics are information graphics or visual...
A Declining Google and Search Marketing Impact In the ever-changing world of SEO, some believe it could see a decline since Google recently changed its algorithm. However, SEO is alive and well and seems to be changing as are the times. What works now might not have worked a few months ago, and more changes are likely in the future in order to keep up and work the way it is intended to do. Search marketing is still important, and still a vital key to success online. The times of SEO working as an...
Do you obsessively track you company’s page rank? Do you worry when your website falls from the top search result position? Take a deep breath and relax. Sustainable online success is achieved by building a brand for the future – not by achieving page rank for a temporary period. In 2013, resolve to think beyond SEO tricks and start focusing on what you can do to make your website successful. Resolution #1: Create content for customers, not for search engines. Yes, Google matters. However, crafting...
A New “meta-trend”? Content marketing, Google’s Penguin update and social media influence dominated the SEO and social media landscape this year. In 2013, these trends will come together as digital marketing convergence, a “meta-trend” that is changing the way companies build brands, interact with customers, and sell products. Digital marketing convergence is driven by several factors. These include: The ongoing migration to a digital world The proliferation of smartphones, instant interaction...
It appears that Google is at it again. Now, don’t get me wrong. I’m not usually the type to pitch a fit over changes to the algorithm that are intended to make it easier for legitimate online marketers to get their voices heard (and their URLs seen). I’m also all for those who “game the system” having a hard time cutting to the front of the line. But some of the changes that we’ve been seeing in the past few weeks qualify as bona fide “head scratchers” of the biggest extreme, no matter which side of the...
