PPC (pay-per-click) is one of the most efficient ways for a small web based company to generate leads. With the ability to measure results precisely, target prospects in a narrow manor, and tightly manage your spending, PPC is one of the top lead generating tools at your disposal. However, this technique does have a downside. Because PPC campaigns are so convenient and easy to set up, the small business owner can easily spend thousands of dollars before they learn some hard lessons on what works and what...
