Duncan Parry, Author at Steak News and Blog says it best – “PPC is like a cross between Scrabble and Sudoku.” PPC can open up a whole line of new opportunities for your marketing campaign including increased keyword results and instant feedback on your new strategies. This piece will discuss some basic reasons that you need to boost your PPC campaign, simple tips and tricks of PPC and much more. REASONS YOU SHOULD BOOST YOUR PPC CAMPAIGN Whether you already have a PPC campaign in place and are questioning...
Each and every marketer knows that Google dominates the U.S. search volume, controlling two-thirds of all search queries. With that said, this pieces intention isn’t to sway you towards one or the other or bash either of them. Each have pros and cons. This piece will discuss their primary differences, highlight some important statistics and summarize some of the pros and cons of each. Enjoy. DIFFERENCES BETWEEN ADWORDS & BING ADS No matter which method you choose for your campaign(s), there are some...
Why Pay-Per-Click Marketing Matters Pay-Per-Click (PPC), when executed correctly, can be a great way to direct traffic to your website. PPC satisfies the needs of people searching for something in particular, search engines and those who choose to advertise online. It is a fact that people are more likely to click on a paid advertisement than not. This piece will discuss pay-per-click Marketing and the common mistakes that marketers make time after time. Read further to boost your PPC strategy and avoid...
Most pay-per-click guides on the internet are geared towards the beginner. Want to know what keywords are? How to create an ad? There are multitudes of articles and e-books to help you out. However, to really get a handle on the nitty-gritty of AdWords – the big things that take your pay-per-click account from “okay” to “great!” – you need a guide for experts. The Experts Guide to PPC will help you out. You no longer have to filter through the beginner’s information to find the expert-level tweaks and...
Localization is a very important strategy in AdWords, whether or not you have a storefront. Even if you do have a physical location, your online efforts may not be using the localizing features of AdWords to their fullest. The process of localizing is more than setting the “location” section of your AdWords campaign – it includes your keywords, your ad text, and the content on your website. While localizing your campaigns can be more work than standardizing, it can be rewarding both for yourself and your...
Last October, Google’s free product search service became “Google Shopping”, a pay-per-use premium online shopping destination. Now, companies can pay for a “Google Product Listing Ad” (PLA) much the same way that a business pays for pay-per-click AdWords advertising. Google’s new online shopping service also integrates with Google+; now, shoppers can ready product reviews posted by their friends and also post their own reviews. New features, like 360-degree product images, shortlists for product...
