One of the most important elements to the SEO of a website is the anchor text. But what exactly is anchor text, and how is it optimally used? Just how important is anchor text? What is Anchor Text? Anchor Text is defined as the visible text of a hyperlink. For example: https://activeim.staging.wpengine.com is a hyperlink. Rather than displaying the link address we can use anchor text that is relative to the site or page the link is pointing to. So, rather than this: https://activeim.staging.wpengine.com...
