If you remember English class, you might remember the “Iceberg Theory”. Best exemplified by Ernest Hemingway, the concept is that great writing is only the tip of a story – the rest lays beneath the surface. Hemingway was famous for his spare, powerful prose. His efficient sentences draw readers in to the emotional stories that lay beneath. To write better titles, you need to think of your title as the tip of an iceberg. It isn’t easy to do, but writing short, clear titles that...
A huge part of promoting content is outreach – finding the right blogs, websites, and people that are willing to show your stuff. The real purpose of content is to bring people to you by providing them with the information they need, and you want to make sure that your content and media is easy to find and navigate. Tags are often an afterthought when sharing content on your blog, social media, and other sites. But choosing the right tags, formatting them properly, and using them creatively can extend...
Guest blogging is one of the most common, and most effective, link building tactics available to your business. Guest blogging can be taken advantage of quickly, and can be a great way of establishing yourself as an expert in your industry. Too often, though, guest blogging is a code for “garbage content”. Think about the number of poor quality “guest posts” you’ve seen on blogs while doing link building research. Posts that are unrelated to the blog, entire blogs composed of nothing but guest posts,...
If you have ever written a blog before, or have been the one who has to come up with the editorial calendar for it, you know what a challenge it can be to always have new quality blog topics to write about. Not only that, those topics have to be relevant which means you can’t plan too far ahead for it. Don’t despair, though. Our 5 proven techniques to maximize search traffic with blog topics will show you how to come up with winning content ideas that bring in more qualified traffic to your site....
Inbound marketing was founded on the basis of earning attention from your potential customers by letting them find you. Typical inbound marketing methods include: Blogging social media search engine optimization (SEO) Across the board, to me, blogging is by far the most useful and powerful tool for inbound marketing. Some people wonder the difference between inbound and outbound marketing. It is simple- one is getting customers to come to you, and one is marketing to your customers outwardly. Outbound...
