Marketing is all about psychology. An effective campaign connects with the consumer and creates a relationship. Good marketing drives action, and using marketing psychology is a very effective way of doing that. It’s not about lying, or misleading, or otherwise “tricking” someone. You need a good product or service to offer, or your efforts won’t last for the long-term. But without creating a positive response and forging a connection with your customer, you won’t be...
YouTube is the quintessential video viewing portal, so I’m sure some wonder about the benefits of uploading their videos to other competing sites. Are they worth the time and effort of setting up an account, encoding, and tagging? For the decent videos, they can definitely be worth the extra effort. The benefits of promoting your video beyond YouTube can include increased brand authority, brand awareness, backlinks, and traffic. With the amount of time, work, and expense that can go into a quality video,...
Being a good marketer means knowing what marketing tools you need to have available to be successful. Everyone’s toolbox may be different depending on the role they play in their marketing. Either way, every owner and marketer alike should have a marketing toolbox at their fingertips. The key is knowing yourself, your company and team and what you are capable of. You see, to be effective, you need to be able to understand the marketing tools you have at your disposal, how to use them, when to use them and...
Everyday marketers are faced with battling the algorithms, spammers, and exaggerators. This is no simple task, and if you’ve been involved in marketing for any number of years, you know one thing: There is always someone trying to capitalize on false promises. You’ll get unsolicited emails promising “I’ll have you on page 1 of Google in 2 weeks” or other incredible results with the magical services of the person sending the email. Really??!! I have to admit; even black hat techniques can still...
First let’s be clear, this is not a how-to- guide to help you write or build your marketing strategy (you can find some tips on that here), it is to make you aware of what you should know about your strategy. There is a difference. Everyone needs to know the basics about their own marketing strategy even if they aren’t the ones to build and manage it. A lot of companies outsource their marketing needs, as not all companies are able to have an in-house marketing department. This doesn’t mean you shouldn’t...
Every company is different when it comes to outsourcing their marketing needs. Timing is a crucial factor in knowing when it is right or not. Many businesses have in-house marketing teams to handle the daily activities that come along with marketing, while others don’t have the space, capital or skills to have an in-house marketing team. No matter the size of your company, outsourcing can be a great solution for marketing needs. #1: Keep Your Overhead Low and Reduce Risk The first reason – outsourcing...
