[row][col span=”md-6″]As Wil Reynolds said, real-company stuff (well, “stuff”) works. It will improve offline and online presence and sales, but what kind of places should you look to find what your real company stuff (RCS) is doing for you online? How will it differ from your direct marketing efforts? Since RCS is about building a community and doing something for your customers, the main goal isn’t necessarily catching traffic. However, knowing if the results of your RCS are moving your ROI...
It’s Friday and I thought we’d start a new tradition here at the Active Internet Marketing blog – the Friday Digital Marketing Roundup! This is a fast moving industry, and there’s a ton of content produced every week. We’re going to share some of our favorite stories of the week and some of our opinions with you. We’ll do all the hard work of shifting through the hundreds of posts every week and give you the very best, so you can sound like an expert in your Friday...
Website testing has three main purposes; verify website specifications or goals, usability and managing risk. It is also important to be able to maintain a reliable system for both your company and your users alike. To run a successful business on the internet, you need to remember this: Always Be Testing. ABT. There’s never a time when you should stop trying to improve on your site. You can always be testing it to see if there are new ways to improve. There are three main types of testing that we...
What is Click-to-Call? Click-to-call refers to the ability to click a phone number you see online and make a call – very straightforward! You will see click-to-call functionality in many places online, including pay-per-click ads, map listings, company sites, and blogs. Click-to-call makes it easy for customers to reach you by removing the step of copying and pasting the phone number or trying to memorize it. With one simple tap, they are connected to your team. On the business side, you can route...
Call tracking is the practice of seeing where calls to your business have originated from. If implemented correctly, a call tracking strategy can truly pay off big for your marketing investments. Call tracking can lead to a major improvement in professionalism, call-handling, performance, average call-time, revenue and overall client satisfaction. You can learn more about your customers, the effectiveness of your campaigns, and the efficiency of your staff with a robust call tracking program. The bottom...
Although both are imperative to your business, web analytics and marketing analytics are not the same thing. They each measure important aspects of your campaigns and strategies, but it’s important to know the distinction to create informed reports and decisions. Web analytics measure things like load times, page views per visit and overall time on your site. These web-specific numbers can be valuable for marketing insight, but they only tell part of the story. Marketing Analytics Tell a Broad Story...
