Revolutionize Your Brand Presence With Digital PR
From media placements to podcast promotion, we focus on the KPIs that matter—more leads, increased admissions, and stronger ROI. With over 20 years of experience, Active Marketing is your partner in building credibility and conversions.
Take the First Step Toward Industry Leadership
What Can Our Digital PR Service Do for You?
A strong digital PR strategy involves fusing traditional PR with the power of social media, podcast production, content marketing, and link building. When done right, it not only improves brand awareness but also drives organic traffic, leads, sales, and social engagement.
80% of consumers say that brand familiarity makes them more likely to buy products or services on social media.
Digital PR takes many forms. It is the combined effect of cohesively designed digital tools, such as social media content and podcast appearances, that ensure your brand’s name and messages reach your intended audiences.
The goal is to build brand awareness across numerous platforms to drive organic traffic to your web pages and increase sales.
Podcast Appearances
We help your brand do more than leave a good impression. Impactful and engaging podcast appearances relay your brand’s story and values in an informative and conversational way, building a sense of rapport and genuine connection between you and your audience.
We tailor podcast appearances to move listeners through the sales funnel, from initial interest to loyal brand ambassadors. Watch downloads translate into website visits, leads, and finally, happy customers.
Podcasts have the power to raise brand awareness by 89% and brand consideration by 57%.
Content Creation & Distribution
Our team monitors every aspect of your PR campaign in real time, from referral traffic to audience behavior. This allows us to double down on what’s working, cut what’s not, and keep your strategy laser-focused on driving results.
Analytics & Reporting
We continuously refine our strategies with data-driven insights, ensuring your digital PR efforts yield measurable results.
Influencer Partnerships & Strategic Media Relations
We connect your brand with influencers who can authentically amplify your message, reaching new audiences and building credibility.
Let’s craft your brand’s success story – schedule a free consultation today
Brand Satisfaction
Expand Your Digital Presence with Active Marketing's Full Suite of Services
While our digital PR agency services set the stage for your brand’s story, Active Marketing offers a comprehensive range of digital marketing solutions to amplify your online presence.
Each service is designed to integrate seamlessly in order to create a cohesive and powerful digital strategy tailored to your brand’s unique needs.
Content Marketing
We produce on-brand content that converts by crafting targeted messages that inform, resonate, and drive action. Watch your audience become more than readers – they become loyal brand advocates.
Social Media Marketing
Forget megaphone marketing. Engage directly with your audience through strategic social media campaigns. We leverage data and audience insights to craft content that resonates, builds confidence in your brand, and fuels meaningful interactions.
Conversion Rate Optimization
Turn your traffic into tangible results. Our CRO strategies are focused on maximizing the effectiveness of your digital assets, ensuring every visitor has the potential to become a customer.
Branding
Leave the cookie-cutter logos and predictable slogans for your competitors. At Active Marketing, we don’t dress up brands, we reimagine them. Our branding services are about innovating your brand’s visual and narrative identity in a way that rings true to your audience and embodies your brand’s unique values. We will help you leave a legacy – not a logo.
Pay-Per-Click Management
Complement your organic strategies with targeted PPC campaigns. We manage and optimize your ads for maximum impact, driving traffic and conversions efficiently.
Email Marketing
Don’t get sent to spam. Captivate and inform your audience through email marketing strategies that consistently deliver. Whether it’s newsletters or precisely targeted campaigns, we guarantee your message is delivered to the perfect person, at the perfect moment, every time.
Display Advertising
Capture attention with creative and impactful display ads.
Imagine: vibrant pixels, meticulously crafted, not to blend in, but to explode across screens and ignite user interaction. Our digital designs don’t just match your brand, they become one with it, driving results so polished you’ll need a microfiber for your screen.
Maintain an exemplary online reputation that matches your optimized website. We manage your online reviews and customer feedback, which plays a role in search engine credibility and user trust. With Active Marketing, you’re not just choosing a service; you’re choosing a partner dedicated to elevating your brand’s digital narrative across all fronts.
Ready to explore more?
Discover how our Integrated Services can elevate your brand.
Key Performance Indicators for Digital PR and How We Use Them
At Active Marketing, we focus on a range of key performance indicators (KPIs) that provide a holistic view of the effectiveness and impact of your digital PR strategies.
Here’s how we track and enhance these crucial metrics:
Media Mentions
We closely monitor both the quantity and quality of media mentions across online publications, news articles, blogs, and social media platforms. This helps us gauge the reach, sentiment, and relevance of your brand’s exposure.
34% of consumers find products through seeing a friend’s posts.
Website Traffic and Referral Sources
Analyzing the influx of visitors to your website from PR activities is crucial. We track increases in direct, organic, and referral traffic to determine the influence of our digital PR efforts on your digital presence.
49% of businesses say that organic search brings them the best marketing ROI.
Social Media Engagement
Engagement metrics such as likes, shares, and comments are key indicators of how your audience interacts with your PR-related content. We also monitor the growth of your social media following to evaluate brand visibility and audience engagement.
Backlink Quality and Referral Traffic
The number and quality of backlinks generated through PR efforts are vital for strengthening your online presence and positively influencing search engine rankings. We assess the referral traffic from these backlinks to measure their impact on website visibility, SEO performance, and lead generation.
Brand Sentiment Analysis
Monitoring online conversations and brand mentions across various channels is essential for gaining invaluable insights and maintaining a proactive brand reputation strategy. We conduct sentiment analysis to understand how your brand is perceived and gauge the success of your PR messaging and positioning.
Thought Leadership Opportunities
We measure the number of thought leadership opportunities secured, such as guest articles, podcast appearances, or speaking engagements, and assess their relevance and reach for establishing your brand’s authority.
76% of listeners convert after hearing branded content on a podcast.
Conversion Rates and Lead Generation
The impact of digital PR on lead generation and conversions is a key metric for success. We track the number of leads or inquiries generated through PR activities and evaluate the conversion rates to measure campaign effectiveness.
Share of Voice
We analyze your brand’s presence and visibility compared to competitors, assessing media mentions, social media engagement, and thought leadership opportunities to evaluate your competitive positioning. By aligning these KPIs with your overall digital PR strategy, we ensure a data-driven approach that optimizes your PR efforts for maximum impact and results.
Reach out to see how these KPIs can transform your brand’s digital narrative.
What Does Active Marketing's Digital PR Include?
Active Marketing and our digital PR services aren’t just about getting your name out there; they’re about creating a legacy that turns heads and opens doors.
Here’s how we boost your brand’s online presence:
Exclusive Media Connections
With over two decades in the industry, our network of media contacts is unmatched. We secure placements that make a difference, putting your brand in the spotlight across key digital platforms.
Podcast Appearances
We work with you to establish relationships with podcasts that suit your brand’s style and messaging. In addition, we schedule consistent appearances to increase the reach and impact of your brand across podcasting networks.
Sharing these podcasts on social media further drives traffic to your website and ignites audience engagement, building a loyal community around your brand’s voice and expertise.
Branded podcasts result in 24% higher brand favorability and 14% greater purchase intent.
Multi-Platform Content Management
We ensure your brand’s message is consistent and compelling across all digital platforms. From your website to social media, we manage content that aligns with your brand’s voice and objectives.
Thought Leadership Pieces
We position you as an industry leader through thought-provoking articles and insights. Our content not only showcases your expertise but also enhances your brand’s credibility and authority.
Link Building
We focus on acquiring high-quality backlinks that improve your website’s authority and search engine ranking. Our link-building efforts are precise and aligned with your overall digital PR goals.
20% of SEO experts reported that digital PR was the strongest link-building tactic.
Personalized Social Media Posts
Our social media strategies are tailored to increase engagement and build your brand’s online community. We manage your social media presence to ensure consistent, impactful communication with your audience.
70-80% of social media users prefer content that is genuinely engaging over sponsored posts.
We don’t just manage social media – we curate a social media strategy that cultivates a thriving online community for your brand.
Community Engagement Initiatives
We create and manage initiatives that foster community engagement. This can include hosting live chats, Q&A sessions, interactive social media campaigns, and community events to ensure your brand stays connected and relevant to its audience.
Branded Newsletters and Updates
Our team designs and distributes newsletters that keep your audience informed and engaged. Each newsletter is a touchpoint that strengthens your brand’s relationship with its customers.
Event Promotion
We amplify the reach of your events through targeted digital PR strategies. From online promotion to post-event coverage, we ensure your events make a lasting impact.
Contact us for an in-depth overview and custom plan.
Why Collaborating With a Digital PR Agency is Essential for Modern Businesses
Collaboration with a digital PR agency is a critical component for any business looking to thrive online. The advantages it brings to your brand include:
Builds a Robust Online Presence: Digital PR is key to establishing and maintaining a strong online presence. It’s about creating a narrative that resonates with your audience and positions your brand as a leader in its industry.
Enhances Brand Visibility and Credibility: Through strategic media placements and compelling content, digital PR enhances your brand’s visibility and credibility. This increased recognition enables you to break through the digital noise, positioning your content directly in front of your target audience.
Drives Engagement and Customer Loyalty: Digital PR fosters deeper connections with your audience. Think of it as igniting loyalty – not just likes. Engaging content and community initiatives turn casual viewers into devoted customers and brand enthusiasts.
Boosts SEO and Online Traffic: Integrating digital PR with SEO strategies significantly enhances your online discoverability. High-quality backlinks and optimized content improve your search engine rankings, driving more traffic to your site.
Manages Reputation in Real-Time: Your brand’s reputation can change in an instant. Digital PR provides the tools to build your reputation and own the conversations surrounding it. Quality digital PR goes beyond crisis management – it means anticipating challenges and turning them into opportunities for growth.
Ready to elevate your brand with Digital PR? Contact us today!
Why Should You Hire an Agency to Manage Your Digital PR?
Navigating the constant changes of digital PR can be challenging to do alone.
However, the best agencies stay on the cutting edge of these changes, ensuring your website is always optimized and your reputation remains sharp.
Expertise and Resources
Agencies are equipped with teams that have specialized skills in digital PR. They stay updated with the latest trends, tools, and tactics, ensuring your strategies are not only relevant but also ahead of the curve. This level of expertise is crucial for crafting campaigns that make a real impact.
Fresh Perspectives
An external agency brings a new viewpoint to your brand’s messaging and strategy. This fresh perspective can uncover unique opportunities and insights, enhancing your digital PR efforts and helping your brand stand out.
As your business grows, so do your PR needs. Agencies offer the flexibility to scale up or adjust strategies quickly, aligning with your evolving business goals. This adaptability is key to maintaining a dynamic and effective digital PR presence.
Strategic Planning and Execution
Agencies combine creative thinking with strategic planning, ensuring that every aspect of your digital PR campaign is thoughtfully considered and expertly executed. This blend of creativity and strategy is essential for achieving measurable results.
Think an agency is right for your Digital PR needs?
Reach out to Active Marketing to learn more about our expert services.
Choose Active Marketing – Where Digital PR Meets Impact
At Active Marketing, your digital PR needs are our forte. We don’t chase trends. We set them. Our team of experts enable brands to create movements their audience actually wants to be a part of.
When you choose us for your digital PR goals, you can expect:
Decades of Specialized Experience
With over 20 years of experience, Active Marketing brings a wealth of knowledge and a proven track record in effective marketing strategies. This deep industry experience ensures that your digital PR campaigns are not just innovative but also grounded in what works.
Results-Driven Focus
Active Marketing is committed to driving real business outcomes. From increasing site traffic to generating qualified phone calls, our strategies are designed to deliver tangible results. We understand that the ultimate goal of digital PR is to positively build and impact your bottom line.
Comprehensive Strategies
Our approach to digital PR is integrative – we combine content marketing, brand messaging, and audience engagement to create campaigns that resonate with your target audience. Our process is reliable and has been the cornerstone of growth for the clients we partner with.
Customer Insights for Competitive Advantage
We leverage our deep insights into customer behavior to craft strategies that effectively resonate with your target audience. We make your brand work smarter, not harder.
Trust-Building and Authentic Messaging
We excel in communicating who you really are to your audience. Our expertise in branding and design ensures that your digital PR efforts build trust and establish your brand as authentic and credible.
Reach Out to Active Marketing Today
We’re not just an agency; we’re your long-term partners in digital PR, dedicated to delivering strategies that drive sustainable results. When you partner with our team, you gain a brand ally committed to your competitive advantage.
Reach out to us today and begin dominating with digital PR.